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target january cleaning toolkit

PROJECT: toolkit development

While at Catapult Marketing I helped direct and create an event style guide for Target that offers a cohesive look and feel for the month of January. Inspiration was built upon Clorox’s new brand positioning where the underlying message is “Clean homes allow for new beginnings” which fits perfectly into the New Year’s time period.

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art direction, creative execution

design: laura rodgers copywriter: anthony maggio

 
 
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